List Building - An Essential Internet Marketing Tool by Lonnie Minton

here is something that you absolutely must have in order to build your list. You must have a way to communicate with the subscribers on your list. If you are involved in internet marketing, eventually you must have a way to present your opportunities to people, especially those on your list. Also you must have a way to go about list building itself; that is a way to get people onto your list.

You are going to need an autoresponder.

What is an autoresponder? It is an email program that records people's name and email information and sends out a message or a series of messages for you.

You will not be able to get around the requirement to have such a program. There are many email programs that can accomplish this task.

Some mailer or mailing list manager systems require that you download the program to your computer. There are several disadvantages to doing this. One is that your computer will be tied up while your emails are being sent - not a problem for a small list, but a major problem for a large list.

Also, you will generally have to depend on your own efforts to make sure that a large number of your emails get delivered.

There are also other mailer programs; you may like some of them. You could search the Internet for them. However, I recommend that the best way to deliver your messages is with an autoresponder.

Some will say that an autoresponder/mailer program is not personnel enough.

Some people seem to object to getting letters from an autoresponder/mailer program. But it is essential that you have some sort of automated mail system to handle the large list that you are going to build.

I don't believe that you will find a successful internet marketer out there that does not use an autoresponder or a mail management program of some sort.

So, don't worry that your emails, or the ones that you receive, are being delivered by an autoresponder.

You will not, nor will anyone else, have time to set down and write each one of those people with Microsoft Outlook or any other standard email program.

You must automate the process of list building and contacting the people on the list that you build. That is what an autoresponder does.

Your list will be very profitable to you. So, start building Your List Now.

A good autoresponder company will work hard to insure that their delivery rate is high and that a relatively small number of ISP's block emails delivered by their autoresponder system.

So, again what is an autoresponder?

An autoresponder is a system/program that automatically sends out messages to a list of people. It will send one messages as soon as an individual signs up.

Then a good autoresponder will automatically send out unlimited follow up messages over the following days, weeks, and months. Once you get it set up you basically don't have to do anything else.

Your autoresponder should also allow you to broadcast a message to your subscribers. This means that you will be able to send a message to your list that is not a part of your ongoing email series.

So, to build a list you are going to attempt to get people to give you their name and email address and then you are going to follow up by sending them additional messages with your autoresponder.

Do not use a free autoresponder. Much could be said here. Suffice it to say, you will not get the services you need and you will probably have other people's ads in your emails - not a good thing.

If you are involved in internet marketing, you must be involved in list building and you must have an autoresponder. Get one now and start building your list.